This might be big: Apple and IBM just released the first information on their new collaboration into business (read: enterprise) apps for iOS. My initial thought, while scrolling down the overview on Apple’s overview page, was something along the line of… “hm, flight attendants who reschedule flights while in the air? Sure…” But the more I thought about this and the further I scrolled, I just thought this is just the first step – they even mention this being the first wave of apps. And then especially the Telco app is spot on for me: the last three years or so I had several projects implementing SAP Netweaver Mobile solutions for service technicians. Not Telco, but general industry, but still – technicians who have a daily schedule of repairs at customer sites, an inventory, service orders to fulfill… basically the same thing. And this would be huge. Ease of use like the presented iPad screens, with map overview, customer info, installation help in form of tech spec etc… if this ever becomes customizable and can be attached to a backend like an already existing SAP ERP or CRM at a customer site, this would sell like hotcakes. Definitely worthy to keep an eye on!